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iPhone SE: Going Against the Grain

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This week Apple released the specifications for the new versions of the iPhone 6 and iPad Pro – and for many it is not what was expected. This time Apple have gone against the grain with the ‘bigger is better’ trend. The iPhone SE is the smallest and cheapest smartphone in the current range, and it has the smallest screen size since the iPhone 6 was released in September 2014.

So why are Apple changing the trend and who is the phone aimed at? Well they estimated that 60% 5, 5s or 5c users have not yet upgraded so they are hopeful the new model will spark a new wave of upgrades.

The iPhone SE come with the same 64-bit A9 chip from the 6s and 6s plus meaning it has exactly the same graphics and performance as the larger phones. Unlike the 5c which was an earlier budget version of the iPhone 5, the SE doesn’t come in bright colours. It therefore retains the premium feel, only smaller. The smaller screen size has resulted in cost cutting, keeping the prices of the phone down.

This version then is aimed at people who may not have the budget for a premium iPhone – millennials who tend to have smaller budgets or people who may instead opt for an Android. Apple will prove to be stiff competition for brands in the mid range mobile market with this phone and will be now become an attainable option in up and coming markets such as India and South America where so far they haven’t been able to obtain any significant market share. The magic of the Apple brand means people everywhere are still willing to pay a little extra just to have the brand.

Prices for the iPhone SE start at £346 and pre-order starts tomorrow, March 24th.


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