Home»Business»For Your Diary – Tug Life II Digital Vs Real Life Expo May 10th-13th

For Your Diary – Tug Life II Digital Vs Real Life Expo May 10th-13th

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Sony Creative Software Inc.

We are very excited about next week’s talks presented by Tug at their Digital Vs Real Life expo in London next week.  The digital media agency is hosting a week-long series of events and discussions on how digital media is driving real life behaviour and how to pivot digital media in a way that will engage the real world in turn.

If you find that the boundaries between your physical and virtual realities are blurring more and more, you may want to learn more about the digital impact on our physical being.  The expo kicks off on Tuesday 10th May with talks along this theme, Digital Lives.

9:30 – 11:30 What is the Digital World Doing to Our Minds & Bodies?
13:30 – 15:30 Connected Lives & Lifestyle – Is the Future Really Better?
16:00 – 18:00 The Future of Work – Surviving vs Thriving

The high speed evolution of the digital realm has brought convenience and transience in equal measure.  Attention spans are shorter and audience’s hunger for a fast turnover of new information is more insatiable than ever.  How do we keep up?  Wednesday’s series, entitled Conversations at the Speed of the Market addresses this issue:

9:30 – 11:30 Understanding Audiences Like Never Before

13:30 – 15:30 Content & Creativity. Faster vs. Better

16:00 – 18:00 Digital Media Innovation

Thursday’s series of talks, Retail and Finance Specials, looks at the two sectors which have been disrupted the most by technology and digital media; retail and financial.

9:00 – 12:30 Retail – Finding the Right Kind of “New”

12:30 – 13:30 A Bite To Eat And Networking Opportunity

14:00 – 17:00 Does The Future Of Financial Services Lie In Big Institutions Or Small Startups?

On Friday, the expo offers a series of very useful Digital Masterclasses on biddable media, SEO and social media:

9:30 – 11:30 Reconnecting Biddable Media

13:30 – 15:30 SEO in the Real World

16:00 – 18:00 Social Media

With Tug being innovative leaders in the field of digital media and communication and a host of insightful representatives from influential organisations such as BBC, the Financial Times, the Guardian, Google, HSBC and Microsoft, waiting to share their ideas, we are sure that this is not one to miss for anybody running a business or working in the realm of digital media. Not only will the talks offer great direction on where we should be going but it is also an opportunity to meet others working in digital media and exchange ideas. The expo will take place in the vicinity of London’s Silicon Roundabout at 133-135 Bethnal Green Road , London, E2 7DG.  For further information and to purchase a ticket for any of the events, please visit the Tug life Digital Vs Real Life Eventbrite page here.

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