Attracting more than 22.4 million consumers annually, the on-demand economy is hot, and getting even hotter still. Consumers are increasingly seeking ease and convenience which has led to a hunger for on-demand food delivery. One of the most successful has been Deliveroo, which now operates in 30 cities across the UK and another 20 around the world. Deliveroo have taken a different route to the likes of Just Eat and Hungry House by focusing on delivering premium meals. They partner with higher end restaurants – even some Michelin starred ones – that don’t usually do takeaway or delivery food, and bring different food options to consumers at work or at home.
Although there’s strong competition entering the on-demand food delivery industry – namely UberEats and possibly Amazon too – Deliveroo are staying ahead of game by branching into alcohol only deliveries. On-demand booze deliveries is a largely untapped market in the UK which could provide the company with a new line of revenue and attract new consumers.
For this new arm of the business they’ve partnered with the Scottish craft beer company BrewDog and leading wine specialist Majestic Wines as well as a number of independent merchants including Honest Brew and Vagabond Wines to bring consumers the best selection of drinks. Even Tredwell’s (Marcus Wareing’s Covent Garden brasserie) are bottling and sealing a range of their expertly mixed cocktails for delivery.
Just like with food deliveries, Deliveroo are promising an average delivery time of just 20 minutes, so no longer will London house parties or barbecues be running dry. And just in time for Summer!