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A Day in the Life Interview with Sergey Butko, Co-founder of CallPage

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Sony Creative Software Inc.

What makes Poland a good country for startups? Co-founder of Poland based startup CallPage, Sergey Butko gives us the lowdown on this emerging techhub!

  1. First can you tell us a bit about your job?  What does your company do?

My role at CallPage is co-founder and marketing director. We have created a widget which helps companies and e-shops to increase conversion and get more inbound calls from potential customers. Our system analyses the behavior of people who visit a website. When they want to leave the website, it offers them a free callback in 28 seconds. The customer gives his phone number and CallPage automatically connects him with the company manager. We started 14 months ago and now there are 20 people working in CallPage.


  1. What brought you to this area?

Marketing has always fascinated me. As I said before, I am responsible for attracting new customers. I do everything that is connected with that: lead generation, lead nurturing, and optimization of all processes that aim at getting new clients.


  1.  What time does your day start, and what does your typical work day schedule look like?

I arrive at my office at 10 am, just like the majority of employees. I try to answer emails on my way to the office. Thanks to that I can start working on my tasks right after arriving at the office. I usually do regular things like reviewing new articles or e-books for our blog, commenting and editing new pages on our website. I also brainstorm new ideas about topics of webinars, optimization of email marketing or increasing the Open Rate with our team.

There is also a lot to work on with our team of programmers. We usually discuss new features and how we will promote them.


  1. What kind of projects are you currently working on?

This week we have been focusing on 3 projects:

  • Firstly, a trip to Warsaw Exhibition. There will be over 3 000 people that work in e-commerce. We will have our stands there. Our marketing department is responsible for preparing every single thing, from business cards to stands design.
  • Secondly, we are working on going global with our Online Marketing Marathon. We’ve already prepared a series of webinars on online marketing in Polish, but now we want to do it in English.
  • Thirdly, we are working on the promotion of new version of CallPage that will be available in two weeks. There will be a wide range of new features and we need to make sure that all customers will get information about it and start using it.


  1. What do you consider the greatest achievement in your work to date?

We’ve been working for a little more than a year, and the company is visibly growing. It gets bigger from month to month. It is really important for us not to slow down with the rate of recruitment of new customers and with increasing traffic on our website.


  1. What is the one app you could not live without?

It is definitely Slack. I’m sure that our team would suffer without it 🙂


  1. What’s the best thing about working at your company?

The best thing about working at our company is the ability to show what you can do. CallPage, just like other startups, is growing really fast. That is why people who work in our company never get bored and can realize their ambitions.


  1. Who is your professional role model?

Unfortunately I don’t have such a person. I always check what the leaders of Internet Marketing do and use it as a source of inspiration. I like to pick up some ideas from them. For example, marketing experts from Intercome are greatest in on-boarding new clients and I learn this from them, while from marketing experts from HubSpot I learn how to professionally generate many leads. I take the best ideas from specialists from different fields – and I advise others to do the same!


  1. What makes Poland a good country for startups?

I think there are several factors that make Poland a good country for startups:

  1. There are many talented and intelligent programmers and developers;
  2. Much lower costs than in the USA, Great Britain or Germany. The Burn Rate of Polish startups is much lower than in other countries, and it is a big advantage.
  3. Variety of other start-ups that are mostly working for B2B, such as BASE CRM, Growbots, or SalesManago.


  1. What are the top 3 qualities you look for in an employee?

Ambitions. Open Mind. Self-dependence.


  1. And finally, what is the one piece of advice you would give to an entrepreneur starting out?

Think globally, operate locally. It is extremely important to know where you’d like to be in 1, 3 and 5 years. And apart from that you should remember that success depends on the hard work you do every day.


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